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November 1, 2008
COLUMN : Integrated Marketing | Sales & Marketing

Options for Video Advertising Expanding Online

Choices in video advertising were once limited to broadcast or cable TV channels. Now, in addition, dealers can use the Web to showcase their video ads, whether it’s on their own site, or in tandem with search engine marketing and online yellow page ads that now offer the option of adding video to the mix. Dealers can now “multi-purpose” original 30-second spots in a variety of ... more »
September 1, 2008
COLUMN : Integrated Marketing | Sales & Marketing

Local Internet Advertising Continues to Grow

It's no secret that small and large businesses are shifting marketing resources from print to online activities that can add value beyond lead generation. Local search marketing, including pay-per-click advertising on search engines, is the leading interactive medium for retailers and dealers. Growth in revenues at newspaper and local television station Web sites indicates many companies are ... more »
April 1, 2008
COLUMN : Integrated Marketing

Coping with Price Shoppers

With inflation rising and home equity threatened by declining property values and limited credit availability, homeowners are shopping harder before buying. And, according to a Roper study on global consumer buying traits, Americans continue to be among the most price-conscious shoppers in the world.The international consumer research firm claims that 73 percent of Americans are out to ... more »
March 15, 2008
COLUMN : Integrated Marketing | Sales & Marketing

How to Deal with “Decisions Delayed”

You can hear the following from dealers and manufacturers all the time: “With all the electronic access to information today, why is the customer taking longer to buy?” or “We know they’re going to buy, we just don’t know when.” Today’s extended buying cycle is frustrating for sales and marketing people who don’t know how to adjust to it and deal ... more »
February 15, 2008
COLUMN : Integrated Marketing | Sales & Marketing

Another Look at Word-of-Mouth Marketing

With marketing dollars scarce in a slowing economy, it’s a very good time to take a fresh look at grass roots marketing referral techniques that won’t break the bank. Word-of- mouth or viral marketing has been growing and is even becoming more formalized with the formation three years ago of the Word of Mouth Marketing Association. Grounded on the proposition that people like to be ... more »
January 15, 2008
COLUMN : Integrated Marketing | Sales & Marketing

Direct Marketing Evolving, But Print Isn’t Dead

Direct marketing expenditures continue to grow. The Direct Marketing Association estimates direct marketing spending increased 4.4 percent in 2007 to $173 billion, despite negative developments in the housing and automobile markets and rising energy costs. As direct marketing spending grows, it is also evolving. Traditional print efforts are seen giving way to multiple forms of interactive ... more »

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Window and Door Manufacturers Hold Breath to Stay Afloat in 2009

A stimulus program for replacement windows and doors…

Right now, there’s much talk about the need to bail out U.S. automakers. Those in favor say actions are necessary to save the economy from falling into... »

International Code Requirements for Windows & Doors

Top 100 Manufacturers of 2008

Our annual rankings of the 100 largest manufacturers in North America, based on sales volumes. The industry's unofficial scorecard, the list is divided into 10 sales range categories, providing facts, figures and recaps of important developments at major players in the residential window and door business. »