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Latest Articles in Strategies & Practices

November 18, 2008
THE TALK... | Management, Energy Efficiency

A stimulus program for replacement windows and doors…

Right now, there’s much talk about the need to bail out U.S. automakers. Those in favor say actions are necessary to save the economy from falling into... more »
November 13, 2008
TIP OF THE WEEK | Sales & Marketing

The Power of Positive Words

Keep positive words handy. Discover what thoughts and words calm you…and then read them regularly. For some people, it is contemplating the insignificance of a single person’s problems in a large universe. For many, it is faith in God. Some people find that poetry and philosophical words are the best. Unfortunately most people never stop to consider what positive thoughts will work ... more »
November 5, 2008
TIP OF THE WEEK | Sales & Marketing

Focus on the long-term

The turbulent economic straits of today were not created overnight and no short-term solution will be forthcoming. You will only cause yourself personal anxiety if you follow the compelling urge to create instant sales solutions to long-term ills. Instead keep your mind focused on long-term goals and you will achieve better focus in the short-term. This week’s tip comes from Rick ... more »
November 5, 2008
TIP OF THE WEEK | Sales & Marketing

Presentations Start With Preparation

Many salespeople take a cavalier approach to presentation planning, falsely assuming that their social gift of gab will naturally lead to outstanding business presentations. Yet a bad presentation can affect the future of you and your company, so make sure you take the time to refine your pitch.Take quiet time to brainstorm and discover every possible benefit provided by your products, your ... more »
November 1, 2008
COLUMN : Integrated Marketing | Sales & Marketing

Options for Video Advertising Expanding Online

Choices in video advertising were once limited to broadcast or cable TV channels. Now, in addition, dealers can use the Web to showcase their video ads, whether it’s on their own site, or in tandem with search engine marketing and online yellow page ads that now offer the option of adding video to the mix. Dealers can now “multi-purpose” original 30-second spots in a variety of ... more »
November 1, 2008
COLUMN | Sales & Marketing

Seeds of Luck

If ever there were a time when people felt they were running out of luck, this is it. The financial crisis of today has left a lot of people feeling scared and victimized. The good news is that the economic sun will rise again and life will be eventually easier. In the meantime, stop feeling victimized and create your own luck. Seneca, the great Roman philosopher noted 2,000 years ago, ... more »
November 1, 2008
COLUMN : Legal | Management

Using AAMA’s New Tools of the Trade

New 502-08 and 511-08 documents are good step toward the fair use of product tests in a forensic investigation
New 502-08 and 511-08 documents are good step toward the fair use of product tests in a forensic investigation more »
October 29, 2008
THE TALK... | Management

How many lawsuits have been filed against your company this year?

The law firm Fulbright & Jaworski L.L.P issued its annual U.S. Litigation Trends survey, which found that 75% of manufacturing companies... more »
October 29, 2008
TIP OF THE WEEK | Sales & Marketing

Timing is critical

Timing is an issue of critical importance in the sales process. A sales leader focuses on the right benefits and uses literature and samples very differently during various phases of the sales process. Early in the process, you should use literature and samples to highlight issues related to quality, design, and product selection. Later, you should select sales tools that educate the customer on ... more »
October 23, 2008
FEATURE ARTICLE | Codes & Standards, Operations, Energy Efficiency

A Manufacturer's Guide to IG Certification

Getting ready for new NFRC and Energy Star mandates set to go into effect by 2010 is critical
Getting ready for new NFRC and Energy Star mandates set to go into effect by 2010 is critical more »
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With Obama's election, how do you feel about the next four years?

I know there are a lot of readers out there less than thrilled with Barack Obama’s victory in yesterday’s election. Past polls we ran showed... »

A stimulus program for replacement windows and doors…

Right now, there’s much talk about the need to bail out U.S. automakers. Those in favor say actions are necessary to save the economy from falling into... »

Top 100 Manufacturers of 2008

Our annual rankings of the 100 largest manufacturers in North America, based on sales volumes. The industry's unofficial scorecard, the list is divided into 10 sales range categories, providing facts, figures and recaps of important developments at major players in the residential window and door business. »

Focus on the long-term