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Latest Articles in Strategies & Practices

December 17, 2008
THE TALK... | Management

Would you bail on the auto makers?

So I'll admit I'm probably not the best person from which you should solicit an opinion regarding the Big Three auto makers and the current bailout banter. The Ford I've owned for one year... more »
December 11, 2008
TIP OF THE WEEK | Sales & Marketing

Observe, then Achieve

Carefully observe your behavior and customer responses. This is where the art and mastery of conquering objections begins. Repetition is the mother of learning and consistency in your responses creates reliable outcomes with your customers. As you try new responses, you will discover which are the most effective for various situations. Your observational abilities will create the skills you need ... more »
December 8, 2008
THE TALK... | Management

The Republic Story will...

The Republic factory sit-in is “the start of a movement,” Rep. Jan Schakowsky, an Illinois Democrat, told the Associated Press, adding "This story has resonated around the world." ... more »

Consider your options

Consider your options. There are numerous responses you can have to any given situation, including doing nothing. Whatever your choice, strive to recognize the emotional factors behind the customer’s objections. You cannot overcome emotional obstacles with logic. Emotion is an infinitely more powerful motivator than logic. This week’s tip comes from Rick Davis, president of ... more »
November 25, 2008
TIP OF THE WEEK | Sales & Marketing

Listen before you react

Listen carefully. It is essential that you understand the meaning behind the customer’s words or you may react foolishly to objections. Don’t interrupt. Ask prospects specifically what they mean by their comments to draw out deeper feelings and emotions. You often will discover that they resolve their own concerns without any effort on your part.  This week’s tip comes ... more »
November 20, 2008
TIP OF THE WEEK | Sales & Marketing

Take control of your anxiety

Understand what causes anxiety. Negative events are not the things that make you feel anxious, but it is instead your reaction to these negative events. It’s not the economy; it’s your reaction to it. You can choose to remain calm in the face of a storm. Train your mind to see what you can do to adapt to circumstances in life rather than try to change the circumstances. This ... more »

A stimulus program for replacement windows and doors…

Right now, there’s much talk about the need to bail out U.S. automakers. Those in favor say actions are necessary to save the economy from falling into... more »
November 13, 2008
TIP OF THE WEEK | Sales & Marketing

The Power of Positive Words

Keep positive words handy. Discover what thoughts and words calm you…and then read them regularly. For some people, it is contemplating the insignificance of a single person’s problems in a large universe. For many, it is faith in God. Some people find that poetry and philosophical words are the best. Unfortunately most people never stop to consider what positive thoughts will work ... more »

Focus on the long-term

The turbulent economic straits of today were not created overnight and no short-term solution will be forthcoming. You will only cause yourself personal anxiety if you follow the compelling urge to create instant sales solutions to long-term ills. Instead keep your mind focused on long-term goals and you will achieve better focus in the short-term. This week’s tip comes from Rick ... more »

Presentations Start With Preparation

Many salespeople take a cavalier approach to presentation planning, falsely assuming that their social gift of gab will naturally lead to outstanding business presentations. Yet a bad presentation can affect the future of you and your company, so make sure you take the time to refine your pitch.Take quiet time to brainstorm and discover every possible benefit provided by your products, your ... more »

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Window and Door Manufacturers Hold Breath to Stay Afloat in 2009

What was the biggest industry story of 2008?

I join you for the last "Talk..." of 2008. John and I have truly enjoyed having this avenue for dialog with you this year. This little box is honestly one of our favorite weekly tasks... »

A stimulus program for replacement windows and doors…

Right now, there’s much talk about the need to bail out U.S. automakers. Those in favor say actions are necessary to save the economy from falling into... »

How black will your Black Friday be?

Ladies and gentlemen, this is my favorite holiday of the year. And no, I'm not talking turkey and football and pies. I'm talking shopping—it's almost Black Friday! Hey, I'm as thankful... »