Editorial Excellence
Subscribers can rely on the knowledge and insight of an editor with 20-plus years of industry experience. Window & Door also has a full-time editor devoted to dealers and distributors, another focused on new products, expert contributors, and exclusive market research efforts to provide news and information subscribers can use to build their businesses.
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Purchasing Decision Makers
More than 90% of dealer and distributor subscribers and 83% of manufacturer subscribers responding to a recent survey* indicated involvement in buying, recommending or approving the purchase of products seen in Window & Door. |
Leader in Print
74% of respondents in a recent independent survey indicated that, if they could only read one industry publication, they would choose Window & Door. |
Actions Speak Louder
87% of respondents in a recent independent industry survey reported taking some purchasing action during past 12 months as a result of ads and editorial seen in Window & Door. |
On-Line Clout
Compared to other electronic newsletters, readers say they spend the most time reading WDweekly 10 times more often than the closest industry competitor. Meanwhile, our Web site attracts more than 27,000 unique site visitors each month. |
More for Your Ad Dollar
In addition to the more than 27,000 copies mailed every issue, Window & Door is distributed at key industry events throughout the year: the International Builders’ Show, the Remodeling Show, GlassBuild America, AMD Exhibition, Win-Door, Fensterbau and AAMA, FMA, WDMA and IGMA meetings. |
Sources: 2007 Baxter Research Study*; Publisher’s Own Data |
Advertisers’ Choice
Because we deliver the content and the readers, Window & Door carried an average of 18.3 more advertising pages per issue than its closest competitor. |
